| Q4 • 2025 |
TMGMultifamily
MARKET PULSE
A Snapshot of the Pacific Northwest Multifamily Housing Market
Q4 2025 reflected a market in transition across the Pacific Northwest—marked by moderating supply, uneven demand, and continued caution from both renters and developers. While there were pockets of stabilization and even improvement, broader economic and political uncertainty continued to shape leasing behavior, pricing strategies, and construction activity.
Across the region, new supply has meaningfully slowed. In Portland-Metro, construction activity has downshifted dramatically from its recent peak—only 1,900 units were underway in Q4 compared to 12,000 at the height of 2022. Fewer than 500 units started in three of the past four quarters, positioning 2025 as the lightest delivery year since 2011. This deceleration is beginning to rebalance supply and demand, with Portland absorbing 4,946 units over the past 12 months and vacancy moving down to 7.3%, even as asking rents remained slightly negative at -1.1% year-over-year.
Vancouver/Clark County continues to be a standout submarket relative to Portland. Despite trailing rent growth of -0.4%, vacancy remains lower at 6.5%, and annual absorption of approximately 1,265 units is approaching its five-year average pace. Vancouver’s apartment inventory has grown by 51% over the past decade—outpacing the broader metro—yet strong population inflows are expected to allow demand to outpace new additions into 2026. While CoStar indicates that rent declines have likely reached their low point and may gradually normalize over the coming quarters, our on-the-ground experience suggests a more cautious outlook in the near term.
Salem remains the region’s most steady and predictable performer. With a vacancy rate of 5.8% and modest rent growth of 0.7%, the market is showing signs of balance. Trailing 12-month absorption of roughly 695–700 units sits above the five-year average, and with fewer competing deliveries expected over the next 18 months, rents may firm in the mid-term. Notably, Salem has achieved cumulative rent growth of 47.4% over the past decade—well above the national benchmark of 32%.
In the Tri-Cities, fundamentals remain solid despite recent softening. Over the past year, 565 units were delivered while approximately 600 renter households were absorbed, indicating healthy demand. Vacancy currently sits at 7.7%—slightly above its 10-year average of 7.0%—with the highest vacancy concentrated in the 4 & 5 Star segment (8.3%), compared to 4.5% in the more affordable 1 & 2 Star tier. After adding roughly 2,000 units over the past three years, construction has slowed sharply, with only a handful of units currently underway—setting the stage for tighter supply conditions ahead.
Leasing Conditions and Traffic
Leasing traffic remains the most significant concern across markets. While seasonal winter slowdowns are expected, the softness has extended further into early 2026 than typical. Economic uncertainty and shifting consumer confidence appear to be driving a more cautious renter mindset. As a result, concessions remain prevalent in most markets—often up to two months free, supplemented by additional incentives such as move-in credits or appliances/TVs—particularly in lease-up communities. Salem continues to be the exception, where concessions are more restrained.
Homebuying Impact
Homebuyer activity has begun to reemerge as mortgage rates stabilized to more “workable” levels for many higher-income renters. This trend became visible in October, softened during the holidays, and is now gaining momentum again in early 2026. We expect Vancouver and Tri-Cities to feel the greatest vacancy pressure from this shift, given their relative affordability and growing single family inventory.
Delinquency Trends
Delinquencies increased across all markets in January, consistent with post-holiday spending patterns. Historically, these levels tend to normalize as we move through the first quarter, and we anticipate a similar trajectory this year.
Outlook
Looking ahead, the combination of slower construction, stabilizing absorption, and improving demand fundamentals suggests a gradual rebalancing across the region. However, continued economic and political uncertainty may temper the pace of recovery. Markets with disciplined supply pipelines—particularly Salem and Tri-Cities—are best positioned for near-term stability, while Vancouver and Portland should see incremental improvement as the supply overhang continues to recede.
The TMG Multifamily Quarterly Market Pulse is brought to you by TMG Multifamily, an AMO accredited property management company providing a full suite of management services for existing apartments, new developments, lease-ups, and mixed-use properties. TMG partners with investors to proactively identify strategic opportunities and maximize their return on investment. Locally owned and regionally focused, TMG has been helping clients reach their financial goals since 1985.
CARMEN VILLARMA, CPM
President
The Management Group, Inc.
carmen.villarma@tmgnorthwest.com
(360) 606-8201
Vancouver/Clark County
7710 NE Vancouver Mall Dr Ste B
Vancouver WA 98662
Portland Metro
16520 SW Upper Boones Ferry Rd Ste 250
Portland OR 97224
Salem
698 12th St SE Ste 240
Salem OR 97301
Tri-Cities
30 S Louisiana St Ste 1
Kennewick WA 99336




