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Q1 • 2025

TMGMultifamily

MARKET PULSE

A Snapshot of the Pacific Northwest Multifamily Housing Market

Market Trends 2025: Renewals Surge, Supply Tightens, and Regional Markets Show Divergence
As we move deeper into 2025, the rental market is experiencing a notable shift: renters are choosing to stay put. According to a recent RentCafe report, lease renewals have reached an all-time high, with more than 63% of renters opting not to move—further tightening an already constrained rental market. National apartment occupancy remains high at 93.3%, indicating limited turnover and increasing demand for available units.

In all four markets we cover, the year started with lower-than-usual leasing traffic—a trend that typically begins to shift in February. However, 2025 has seen a delayed rebound, with significant activity only beginning to ramp up in April.

Market Highlights: Vancouver and Tri-Cities Lead
Among the four key markets tracked—Vancouver, Portland, Salem, and Tri-Cities—Vancouver and Tri-Cities have emerged as leaders. Both regions are benefitting from sustained immigration: Vancouver continues to attract residents relocating from Portland, while Tri-Cities is drawing demand from Seattle and other cities in northern Washington. In both areas, job growth is following population trends, further reinforcing demand for rental housing.

Vancouver saw rent growth ease from 1.6% last quarter to 0.9% in Q1 2025, while its vacancy rate remained steady at 7.8%. Average rent at $1700 has again surpassed Portland’s average of $1670.

Portland mirrored this pattern, with a similar dip in rent growth and a slight uptick in vacancy. According to Multifamily Northwest’s Spring apartment report, the best-performing market in terms of occupancy is Hillsboro (North of Hwy 26), which saw its vacancy rate drop from 5.82% to 4.92%, reflecting a 15.46% improvement. In contrast, Aloha experienced the largest increase in vacancy rates, rising from 4.94% to 6.01%, a 21.66% jump.

Salem, by contrast, continues to post the lowest vacancy rate among the four markets at 5.6%—a trend that has held steady through Q1 2025. Rent growth in Salem reached 1.3%, placing it just behind Tri-Cities.

Tri-Cities stands out with the strongest performance for rent growth, recording a 2.5% rent growth rate for Q1 2025. The region’s momentum is fueled by both job creation and new resident inflow. A notable slowdown in new housing deliveries supports continued rent growth projected to exceed 4% over the coming year. While other areas in the Pacific Northwest have experienced disruptions due to federal layoffs, Tri-Cities’ primary employer—Hanford—has not issued any layoff notices to date, providing additional market stability.

Rent Control in Washington
Washington State continues to see active legislative discussions around rent control. As of April 23, 2025, proposals remain under review, with the most prominent consideration being a cap on annual rent increases. While rent control measures are generally met with concern by property owners, the proposed 10% cap is considered manageable by many landlords in practical terms. To the right is an update from the Washington Multifamily Housing Association.

WA Rent Control
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VANCOUVERMultifamily

12 Mo. Delivered Units
1,541
12 Mo. Absorption Units
1,861
Vacancy Rate
7.8%
12 Mo. Asking Rent Growth
0.9%
  • Rents of $1,700/month have eclipsed the larger metro average rate of $1,670/month, with cumulative rent gains in Vancouver amounting to approximately 42.2% over the past decade. This comfortably outpaces metro growth of 35.3%.
  • Trailing 12-month net deliveries total 1,500 units, compared with the 10-year average of 1,300 units per year. Approximately 1,900 units were absorbed over the past year. While a near-term supply overhang will carry for a few more quarters, starts have receded rapidly from their 2022 high mark.
  • Over the past year, net deliveries have slowed to 1,500 units against the backdrop of stronger leasing, which has brought the vacancy rate to 7.8%. This equates to a oneyear change of -1.2%. The average vacancy performance over the past five years equates to 6.1%.
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PORTLANDMultifamily

12 Mo. Delivered Units
7,131
12 Mo. Absorption Units
5,658
Vacancy Rate
7.6%
12 Mo. Asking Rent Growth
0.4%
  • Supply and demand dynamics in Portland have shifted, as the market notched its eighth consecutive quarter of more than 750 units absorbed, recording a total of 1,000 units in the first quarter of 2025. As the previously heavy imbalance witnessed over the past two years dissipates, the vacancy rate of 7.6% is beginning to downshift.
  • As apartment leasing gains traction, absorption over the past 12 months equates to 5,700 units. This figure is below the 5-year high of 11,000 units, but has now far eclipsed the historical average annual figure of 3,190 units. The vacancy rate is hovering around 7.6% with downward momentum anticipated throughout 2025.
  • With the delivery cycle having peaked, market balance will return as leasing accelerates. That said, asking rent growth will remain challenged for stakeholders in 4 & 5 Star-rated communities, which comprise over 75% of the current pipeline, and 65% of the units delivered in the past two years.
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SALEMMultifamily

12 Mo. Delivered Units
996
12 Mo. Absorption Units
991
Vacancy Rate
5.6%
12 Mo. Asking Rent Growth
1.0%
  • Absorption in Salem remains below its mid-2021 peak of 1,300 units, but trailing 12-month activity of 990 units now runs ahead of the five-year average of 710 units by a large margin. Concessions, however, remain prevalent in order to get renters in the door, a theme that could persist in the coming months.
  • Salem’s vacancy rate is currently hovering around 5.6%, reflecting a one-year change of -0.2%. While vacancies could have more room to run, slowing construction starts and stabilizing leasing suggest rates are close to a ceiling.
  • Salem’s vacancy rate comes in at 5.6%, and a slightly higher ceiling has formed near-term, but as leasing stabilizes and construction starts slow, occupancies will slowly strengthen again. Structural demand for multifamily housing is also likely to persist, as median single-family home prices remain elevated.
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TRI-CITIESMultifamily

12 Mo. Delivered Units
932
12 Mo. Absorption Units
878
Vacancy Rate
8.1%
12 Mo. Asking Rent Growth
2.5%
  • Tri-Cities is one of the best-performing small markets in the nation. The market has a vacancy rate of 8.1%, down from a recent all-time high of 9.5%. Over the past 12 months, developers added about 930 new market-rate units to the inventory while renter households absorbed 880 units.
  • The average market rent runs about $1,470/month, having risen 2.5% over the past year. That growth rate is one of the best in the Pacific Northwest and compares to a national average annual rent growth rate of 1.1%. Recent demand momentum, along with a slowdown in deliveries, supports a rent growth forecast in higher-tier properties have been elevated due to the the upper 4% range in the coming year.
  • This year, the region saw its strongest first quarter in years, with about $65 million in deals recorded. That brings the area’s 12-month trailing sales volume to a recorded high, reaching above $200 million in deals by the start of the second quarter of 2025.

The TMG Multifamily Quarterly Market Pulse is brought to you by TMG Multifamily, an AMO accredited property management company providing a full suite of management services for existing apartments, new developments, lease-ups, and mixed-use properties. TMG partners with investors to proactively identify strategic opportunities and maximize their return on investment. Locally owned and regionally focused, TMG has been helping clients reach their financial goals since 1985.

Carmen Villarma

CARMEN VILLARMA, CPM
President
The Management Group, Inc.
carmen.villarma@tmgnorthwest.com
(360) 606-8201

Vancouver/Clark County
7710 NE Vancouver Mall Dr Ste B
Vancouver WA 98662

Portland Metro
16520 SW Upper Boones Ferry Rd Ste 250
Portland OR 97224

Salem
698 12th St SE Ste 240
Salem OR 97301

Tri-Cities
30 S Louisiana St Ste 1
Kennewick WA 99336

 All data in this report is pulled from CoStar.

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