RELY ON OUR EXPERIENCE
TMG Multifamily has the knowledge, experience, and local expertise to handle your new development project. We offer a comprehensive suite of value-added services to our clients with a wealth of knowledge about the markets we serve. Our company has a proven track record of success in handling new developments from the beginning stages, through lease-up, and continued excellence in long-term management of your property.
We complete a feasibility study for your project by conducting preliminary analysis on economics, projecting future years of income and expenses, providing a stabilized proforma, completing market analysis to ensure your business plan is achievable, and help you make a go/no-go decision to move forward with your proposed investment.
Advice on appropriate product type for location. Assist in determining rent targets, absorption schedules, floor plan configuration, floor plan finishes, and common area amenities. Determination of unit mix based on local demand.
Budget development and absorbtion schedules.
Recruiting, hiring, and training of onsite management, leasing, and maintenance teams.
Studies on demographics, rents, unit mix recommendations, etc.
Our in-house marketing team can provide:
- Brand identity and logos
- Custom website
- Signage
- Print marketing
- Floor plan images
- Photography
- Videography
- Virtual walkthroughs
Our in-house leasing department is ready to pre-lease units, helping to achieve stabilized occupancy quicker. They support the onsite team during the lease-up to help ensure prospect leads are not missed.
Provide referrals to our trusted professional contacts as needed for everything from design to lending, permanent financing, etc.
COMPREHENSIVE MARKETING SERVICES
Strategic Marketing Plan
Determine proposed pre-leasing timeline and website go-live date. Begin all marketing and design for property, as well as digital marketing campaigns. Arrange for construction leasing trailer and hard hat tours.
SITE PERSONNEL
We recruit and hire highly-qualified personnel for your onsite management team and provide them with ongoing training on best marketing practices. Your onsite team will innovate new ways to engage with residents and increase retention, utilizing tools like Modern Message.
Customized, fully-responsive website design and search engine optimization (SEO). Set up Google services (Google My Business, Google Search Console, and Google Analytics). Ongoing website enhancements and maintenance.
Our skilled graphic designers can create a custom logo for your property, print collateral (brochures, flyers, etc.), as well as 2D, 3D and/or virtual floor plans.
Professional photography and videography, virtual tours of units and/or common areas, drone footage, and model staging are all available for your property.
A good reputation is crucial - seeing negative reviews on Google can keep someone from renting with you. Therefore, we proactively provide oversight of your property's reputation and implement improvement solutions, if necessary. We will also set up social media channels for your property and manage them, if desired.
Set up and monitor web-lister marketing templates. Negotiate TMG pricing with partnered marketing sources. Set up and track paid advertising tools (tracking phone numbers, ILS links, etc.) Manage all paid advertising change requests.
Monitor marketing effectiveness and provide improvement strategies. Monthly deep-dives into all property marketing, including photography, pricing feeds, source accuracy, and adjustments based on trends and performance. Monitor KPIs and provide analytics for all paid advertising to drive optimal lead generation. MOnitor KPIs on guest cards and leasing; provide analytics and reporting.